Our Story

Established in 1998 in Sydney, Australia, CARVE Eyewear was conceived, created, and brought to life
to fill a gap in a generally overpriced sunglasses market.  

Our founders were passionate surfers, skiers, and, overall, action sports/active lifestyle enthusiasts.

They realised that most of their friends, blue-collar and white-collar alike, and they all had a common complaint: sunglasses were too expensive, and the less expensive ones were poor quality!

Finding a solution became their crusade; thus, CARVE was born.  

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VALUE IS IN OUR BLOOD

Now, two and a half decades and going strong, CARVE is worn by hundreds of thousands of outdoor enthusiasts with diverse interests who demand style, quality, and performance eyewear at an affordable price. This value proposition has expanded from sunglasses to CARVE's outstanding snow goggles range, beach apparel, and accessories. Value is in our blood and, therefore, built into everything we make. 

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FOSTER THE COMMUNITY THAT SPARKED OUR INSPIRATION

Still one hundred percent Australian-owned and managed, CARVE has expanded to more than 30 countries and is growing. It has built a loyal following of advocates who continue to spread the good word and positive vibes about CARVE. We continue to support our communities, athletes, and ambassadors, boasting some of the best surf, snow, and outdoor athletes as a proud part of the CARVE team and family. We continue to foster the community that sparked our imagination and inspiration more than 25 years ago

These days, our one-hundred percent Australian owned and managed brand has a global reach. We have expanded our product line to include snow goggles, clothing and accessories, and rejuvenated our sunglass range to create a covetable collection of opulent, statement frames. With our stock gracing the shelves of leading retailers in over 30 countries worldwide, we continue to build on our loyal customer base, a testament to our innovative dedication to product design. 

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OUR GREENER FOCUS

CARVE has always endeavoured to reduce its collective impact on the planet. We worked for over two years to eliminate excessive packaging and single-use plastic. All our glasses ship in a paper wrapper that does not scratch the lens and can be recycled. In 2023, we also launched our "Future Friendly" eyewear collection, a stunning range of sunglasses, the frames made 100% from recycled plastic bottles, bottles that would otherwise be destined for our oceans
and landfills. 

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OUR AMBASSADORS

With passion and promise at the core of our brand, we take great pride in recruiting Carve surf and snow ambassadors. Our roster boasts some of Australia’s best up and coming surfers and boarders as well as some more influential and accomplished riders here
and internationally.

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What We Value

Our Customers

Our values are deeply rooted in our commitment to our customers - every thrill-seeker, trend-setter, and adventure enthusiast who embodies the spirit of exploration and self-expression.

Individuality

We celebrate the value of individuality, empowering each person to express their unique style and embrace their distinct journey.

Value

We pride ourselves on delivering exceptional value to our customers, offering high-quality products that combine performance, style, and affordability.

Performance

We're dedicated to ensuring top-tier performance in every product, providing gear that withstands the rigours of adventure while enhancing the experience for our customers.

CARVE remains dedicated to quality, style, community, and sustainability, and our products offer the perfect combination of these values in men’s, women’s, and kids. Whether you're hitting the waves, the slopes, or an outdoor adventure, we have the perfect eyewear.